Monday 10 November 2008

Tourist Shopping Power

Last week's FT revealed that the share price of many luxury goods company had dropped significantly by around 50% since January this year. Super-rich indeed are tightening their spending on luxury brands. However at the same time I have seen all these Chinese people around me no matter in London or back in China excited about this moment when they can buy high-end designer brands with less RMB, for the currency reason its own if you like. They do take trips to Europe just to shop, and I can imagine how this will ecourage them to come more and spend more. Even looking at the students in London from other part of the world, they haven't seemed to be affected by the recession probably because their parents are not. Aisan economics will somehow be affected however they have a different system which have survived them from the storm. With the same money back to their countries, many Asian students can now buy more stuff in the UK, and very likely they will shop more because of this. Last weekend's The Guradian also mentioned the power of tourists on saving London's retailers a little from the situation for being in the busiest tourist region in the UK. After all we do need some confidence at this time, no matter where it is from and why it is there.

Jiji

1 comment:

Unknown said...

The shopping environment itself may become part of the tourist's experience influencing subsequent shopping behaviours and evaluations. Exterior environment in shopping districts at destinations deserves attention in that macroclimate is the first set of cues normally seen by the tourist. If macro-environment is not attractive and inviting, the rest of the in-store atmosphere may not matter. The environment of shopping locations at destination must be pleasing and induce approach behaviours for the retail sector to be successful.


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