Store Brand vs. Name Brand Gorceries

Hi everyone...
I found this great video from the Today show on NBC about store brand vs. name brand products and thought it was interesting b/c this is what we were talking about in class last week. Why are people more brand loyal to a particular product? Here is the link...I'm gunna send it to Kito too and see if we can watch it during class.

http://www.msnbc.msn.com/id/21134540/vp=28113286&#28109901

Lisa

Serina's video

http://tw.youtube.com/watch?v=lWTxlJTazt8

:D

Jiji's Video

http://uk.youtube.com/watch?v=y8ruCq_aYnw

Lisa's Video on You Tube!

http://www.youtube.com/watch?v=jtgsX4BgaNk

This is the link to my marketing video on YouTube. I think I did prety well considering I filmed and edited the whole thing in 2 days! I just might be the next Spielberg!

Lisa

Hi girls!

If you want to see my video click in the link below:

http://uk.youtube.com/watch?v=bknscq47HBo

See you! ;)

Tell Customers They Are Understood

bmi's "understanding customer" strategy and campaign:

"Free petrol.

In these tough times, some good news: no fuel surcharges on all our UK and European flights. None. Whatsoever. At all. No extra charge either for baggage or pre-selecting your seat. We thought you'd be pleased."

Full page campaign on Financial Times. Very striking, indeed touching.

Jiji

Tourist Shopping Power

Last week's FT revealed that the share price of many luxury goods company had dropped significantly by around 50% since January this year. Super-rich indeed are tightening their spending on luxury brands. However at the same time I have seen all these Chinese people around me no matter in London or back in China excited about this moment when they can buy high-end designer brands with less RMB, for the currency reason its own if you like. They do take trips to Europe just to shop, and I can imagine how this will ecourage them to come more and spend more. Even looking at the students in London from other part of the world, they haven't seemed to be affected by the recession probably because their parents are not. Aisan economics will somehow be affected however they have a different system which have survived them from the storm. With the same money back to their countries, many Asian students can now buy more stuff in the UK, and very likely they will shop more because of this. Last weekend's The Guradian also mentioned the power of tourists on saving London's retailers a little from the situation for being in the busiest tourist region in the UK. After all we do need some confidence at this time, no matter where it is from and why it is there.

Jiji