Monday 8 December 2008

Store Brand vs. Name Brand Gorceries

Hi everyone...
I found this great video from the Today show on NBC about store brand vs. name brand products and thought it was interesting b/c this is what we were talking about in class last week. Why are people more brand loyal to a particular product? Here is the link...I'm gunna send it to Kito too and see if we can watch it during class.

http://www.msnbc.msn.com/id/21134540/vp=28113286&#28109901

Lisa